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Steffens to deliver keynote address at Feb. 11-12 Managing Change workshop

January 12, 2012

Brian Steffens, director of communications at the Reynolds Journalism Institute, will deliver the keynote address at MPI’s “Managing Change” workshop Feb. 11-12 at the Sheraton St. Louis City Center Hotel and Suites.

Steffens will talk about the state of the newspaper industry, where it might be going and how it might get there at his 9 a.m. session to kick off the two-day workshop.

In addition to his duties as communications director, Steffens is an adjunct assistant professor at the Reynolds Journalism Institute, which is based at the University of Missouri. Before joining the staff at RJI, Steffens was executive director of the National Newspaper Association, associate director of New Directions for News and senior vice president and editor at the Editor & Publisher Co.

The Reynolds Journalism Institute’s charge is to engage media professionals, scholars and other citizens in programs aimed at strengthening journalism in the service of democracy. RJI generates and tests new techniques and new thinking that promise to improve journalism. RJI focues on ideas, experimentation and research.

Other sessions at the Feb. 11-12 workshop include “Doing more with less,” “Managing social media,” “Integration or innovation,” the “View from the newsroom,” and the “View from the top,” among others.

Registration for the workshop is $50 for the first person from a newspaper and $40 for each additional member from that staff. Registration includes breakfast and lunch.

To register, contact John Ryan, MPI executive director, at or by calling 217.581.7939.

Sheraton room rates for the conference are $89 for single and double suite, $99 for triple occupancy and $109 for quad occupancy. Reservations can be made by calling 314.231.5007. The Sheraton is located at 400 S. 14th St.

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